For a Naturally, Non-Abrasive, 100% effective, visibly whiter smile in just 30 days, brush your teeth daily with BlanX® Toothpaste.

Established in 1990 by an Italian Dentist, BlanX® has become the #1 selling whitening toothpaste in Europe and is the #1 choice of European dentists.

The unique formulation of this toothpaste consists of the main ingredient... arctic moss. Blanx toothpaste exhibits antibacterial, antiviral and antioxidant properties, while at the same time fighting against tooth decay.

The World Health Organization has declared BlanX® to be "the only known toothpaste on the market with a natural whitening action, that is non-abrasive and naturally controls the bacterial flora of the oral cavity." Research has shown that Arctic Moss set up a barrier against bacterial colonization, and that it has a great ability to remove dental plaque and prevent cavities.